Landscape Gardener Rebrand
The new brand is lush with garden connotations
Renowned for their gardening expertise, the rebrand recalibrated the business positioning to better represent their continued growth and acumen in the landscaping space. Leveraging off their gardening foothold, the new logo design and broader identity are lush with garden connotations.
Soft and contextual photography adds a beautiful dimension to the brand's image
The logo was illustrated to resemble the nature of gardens and plants – living, sprawling, entwined, experienced as one. The bespoke logotype is based on two different serif fonts with hand-drawn elements and custom font weighting.
Autumn bulbs in glorious early morning Light
Patently organic and naturalistic imagery is a feature and a strong point of difference across the marketing materials and website.
“Gardens are a beautiful expression of creativity and vitality. Our approach to design bridges the aesthetic with the living.”
The brand copy establishes a language and tone as effusive as the logo design with an eloquent and casual sophistication.
Historic Highlands Property, Highdown
“Forged by the blade of a shovel and an unyielding vision to create spaces of beauty that connect people with place.”
‘Let our green thumbs do the heavy lifting when it comes to rejuvenating the vitality, purpose and beauty of your garden.’
The CTA is a playful take on two well known idioms and a casual prompt to engage.
“Today, Lscape comprises of a small team of highly skilled landscape gardeners and tradesmen, catering for a range of residential and commercial clients throughout the Southern Highlands and beyond.”
Kowana 1890’s homestead with newly finished sandstone patio
Close-up of newly completed sandstone flag jointing, capturing the offset pattern and textured detail.
Lawn daisies and carpet of Camelia petals
“Our work is characterised by an innate sensitivity to place and an intuitive and light-handed approach to gardening.”
Sea of Blue Bells in spring bursting with life and colour
The website borrows the design and typographic styling established in the identity and related brochures. Built on the latest Bootstrap, HTML and CSS framework, the website is fully responsive, light and optimised. Click the following link to visit lscape.net.au