The Visual Type
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Brand, Design & Photography

I help businesses reduce costs through a streamlined creative process and consistent quality of ‘message’ across print and digital media. These artworks, designs and images represent work undertaken after pivoting into the SME space servicing smaller hospitality, food, agriculture and trade businesses. Prior work for national to multinational corporations can be provided upon request.

Landscape Gardener Rebrand

Integrated Creative Program For Brand Launch
Landscape Gardener Rebrand

Harvey’s Bar F&B Photography

Casually Styled Classics
Harvey’s Bar F&B Photography

The Butcher’s Cookbook

Editorial Food Photography & Styling
The Butcher’s Cookbook

Elva Bondi Photography

Food & Beverage, Lifestyle & People
Elva Bondi Photography

Highlands Grillhouse Food Photography

Food & Interior Photography
Highlands Grillhouse Food Photography

Aspinalls Integrated Creative Program

Logo and Identity Design, Photography, Copywriting, Website Design
Aspinalls Integrated Creative Program

Corium Vibe Hotel Sydney

Architectural & Documentary Photography
Corium Vibe Hotel Sydney

Bistro Sociale Brand Launch

Logo & Identity Design, Photography, Website Design & Build
Bistro Sociale Brand Launch

The Gin Trading Co Rebrand

Logo & Identity, Food & Beverage Photography
The Gin Trading Co Rebrand

Ruby Little Event Photography

Food, People & Lifestyle
Ruby Little Event Photography

See following links to recent websites featuring integrated creative projects including brand, commercial photography, graphic and digital design: Bistro Sociale, Aspinalls Whisky Bar and Lounge

The Butcher’s Cookbook

Food Photography & Styling by Guy Adamson

Editorial food photography featuring Chicken Cacciatore and Braised Goat with Bay Leaf and Onion Broth by renowned Private Chef and Australian Butcher, Liam Crawley. For print and publication in The Butchers Cookbook, featuring recipes by leading Australian butchers.
Braised Goat Shoulder, The Butchers Cookbook

Editorial food photography for The Butchers Cookbook

Whole grain chicken from Camden Valley Farms

Chemical free, natural pasture-raised chicken from Camden Valley Farms

Liam Crawley, Private Chef and Butcher

This job was always going to be a whole lot of fun… Commissioned by an old foodie friend, the multi-talented private chef, butcher, musician and part-time pilot, Liam Crawley, to produce a range of high-end editorial food photography capturing raw product, food prep/methods and final plated recipes.

Along with supplying freshly picked garden herbs, ingredients and some amazing cuts of meat – natural pasture-raised chicken from local producer Camden Valley Farms, and an ample-sized goat shoulder from The Gourmet Goat Lady, BV Farms – Liam always brings his trademark enthusiasm and charisma to every job. Never short of a conversation or in dispensing pearls of culinary wisdom, it was always going to be an actioned packed day full of food, flavour and photography. Ahem, and my steady background of southern blues and folksy country to enliven the spirits and conjure the cooking gods from within.

Speaking of pearls of wisdom, Liam, my wife and I routinely sear our whole cut shoulder in a heavy cast iron pan before slow oven or Webber roasting. Voila, just as you said, seals in all the lovely flavours and juices!

The approach to styling the food was to keep it simple and as natural as possible – using the same props, cast iron used in searing the chicken and ingredients used in the food prep and cooking process. Soft diffuse natural light and a large black reflector draw out deeper shadows. Shot and produced in my studio with a near commercial-grade kitchen at your disposal.

Preparing grain fed whole chicken for Chicken Cacciatore
Preparing grain fed whole chicken
Preparing whole grain fed chicken for his Chicken Cacciatore
Searing cut whole chicken pieces
Searing whole grain fed chicken

Located on the outskirts of Sydney, Camden Valley Farm is a multi-award-winning producer of ethical milk-fed and pastured veal and pasture-raised chicken.

Chicken Cacciatore by Chef Liam Crawley

Chicken Cacciatore with fresh garden basil by Chef Liam Crawley

Whole goat shoulder

Goat shoulder from The Gourmet Goat Lady, BV Farms

The Gourmet Goat Lady of BV Farms is located in central-western NSW and is one of Australia’s leading producer of fine quality goat meat and speciality products. Their Boer goats originate from South Africa and are pasture-raised in a natural stress-free herd environment.

Preparing whole goat shoulder
Braising the goat shoulder
Braised Goat with BayLeaf and Onion Broth

Braised Goat with Bay Leaf and Onion Broth by Chef Liam Crawley

Want to see more? A recent photo shoot at renowned Bondi osteria, Elva Bondi features natural light on-location food, people and lifestyle photography. Or to go to my dedicated photography website click here.

© Guy Adamson 2005 – 2021, All Rights Reserved
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