The Gin Trading Co
Identity Program & Photography
Integrated creative program for the The Gin Trading Co rebrand including logo and identity design, basic style guide, food and beverage photography
The Gin Trading Co Rebrand logo and coaster design
The concept behind the logo design was to use the long name as the key feature of the design. The random alignments play to this thinking whilst composing the brand into a singular graphic. The stencil font is a historical reference to 19th – 20th-century commodity trading embellishments.
Logo design, inverse colour scheme
The random alignment is still processed as a singular brand and graphic
The food and beverage photography was produced using natural light with no fill to capture the heavy shadows and authenticity of the setting.
The classic G&T photographed with natural condensation adds to its authentic appeal
G&T and tapas at The Gin Trading Co
The casual charm of The Gin Trading Co lounge room
Interior features of The Gin Trading Co
The Gin Trading Co is a boutique gin bar located adjacent to the Bistro Sociale, Berida Hotel. A similar creative program for the launch of the Bistro Sociale involved logo and identity design, basic style guide, photography and website design. Click here to view.
Get in touch if you have a project you’d like to discuss by calling 0437 292 727 or emailing guy@thevisualtype.com.au