The Gin Trading Co.
Brand Identity & Photography
Logo Design
Basic Style Guide
Menus, Signage, Coasters
Food, Interiors & Lifestyle Photography
The concept behind the logo design was to turn the perceived difficulties with long business/product names, including brand recall, into the equity of the brand and strength of the design. The random alignments play to this thinking.
The stencil font, type treatment and the slight rotation of the logo are a reference to historical ‘trading’ print embellishments.
The light is natural and the condensation real – food, beverage and interior photography at The Gin Trading Co.
Get in touch if you have a project you’d like to discuss by calling 0437 292 727 or email guy@thevisualtype.com.au