The Visual Type
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Recent branding, photography, graphic & digital design.

I help businesses reduce costs through a streamlined creative process and consistent quality of ‘message’ across print and digital media. These artworks, designs and images represent work undertaken after pivoting into the SME space servicing smaller hospitality, food, agriculture and trade businesses. Prior work for national to multinational corporations can be provided upon request.

Elva Bondi

Food, Lifestyle and People Photography at Elva Bondi
Elva Bondi

The Highlands Grillhouse

The Highlands Grillhouse

Corium Vibe Hotel

Compositions of a photographic story
Corium Vibe Hotel

The Iconic Sausage Roll

The sausage roll. Recent food photography and styling, produced in the studio.
The Iconic Sausage Roll

Aspinalls Whisky Bar & Lounge

Aspinalls Whiskey Bar & Lounge Logo Design
Aspinalls Whisky Bar & Lounge

The Gin Trading Co.

Brand identity and photography for The Gin Trading Co
The Gin Trading Co.

Chef to Maître D’

Chef to Maître D'. Featuring the hands of trade.
Chef to Maître D’

Ruby Little Launch

Event photography with a casual documentary look and feel.
Ruby Little Launch

Bistro Sociale

Integrated creative campaign. Commissioned to design the brand, logo and identity items, produce the food and interior photography and website.
Bistro Sociale

See following links to recent websites featuring integrated creative projects including brand, commercial photography, graphic and digital design: Bistro Sociale, Aspinalls Whisky Bar and Lounge

The Gin Trading Co.

Brand Identity & Photography

Logo Design
Basic Style Guide
Menus, Signage, Coasters
Food, Interiors & Lifestyle Photography

TGTC_Items-628
TGTC_Items-638

The concept behind the logo design was to turn the perceived difficulties with long business/product names, including brand recall, into the equity of the brand and strength of the design. The random alignments play to this thinking.

The stencil font, type treatment and the slight rotation of the logo are a reference to historical ‘trading’ print embellishments.

Lorem Ipsum Design Project

The light is natural and the condensation real – food, beverage and interior photography at The Gin Trading Co.

The Classic G&T
Feature Wall, The Gin Trading Co
Arm Chair
Bloody Mary Cocktail
Classic G&T
The Gin Trading Co

Get in touch if you have a project you’d like to discuss by calling 0437 292 727 or email guy@thevisualtype.com.au

© Guy Adamson 2005 – 2021, All Rights Reserved
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